Google search engine optimization tool

Microsoft's Bing Webmaster Tools also offers tools for website owners. If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents such as additional keywords that searchers might use to find your site.

You can find information about updates to Google Search, new Search Console features, and much more. Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers. Google Search Central Twitter Follow us for news and resources to help you make a great site.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google.

Advanced SEO Get started. Documentation updates. Go to Search Console. Getting started Are you on Google? If your site isn't in Google Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons: The site isn't well connected from other sites on the web You've just launched a new site and Google hasn't had time to crawl it yet The design of the site makes it difficult for Google to crawl its content effectively Google received an error when trying to crawl your site Your policy blocks Google from crawling the site How do I get my site on Google?

Here are a few basic questions to ask yourself about your website when you get started. Is my website showing up on Google? Do I serve high-quality content to users? Is my local business showing up on Google? Is my content fast and easy to access on all devices? Is my website secure? Help Google find your content The first step to getting your site on Google is to be sure that Google can find it.

Tell Google which pages you don't want crawled For non-sensitive information, block unwanted crawling by using robots. Avoid: Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site. Allowing URLs created as a result of proxy services to be crawled.

For sensitive information, use more secure methods A robots. Help Google and users understand your content Let Google see your page the same way a user does When Googlebot crawls a page, it should see the page the same way an average user does. We also offer daily baseball news and events. Accurately describe the page's content Choose title text that reads naturally and effectively communicates the topic of the page's content. Using default or vague text like "Untitled" or "New Page 1".

Use the meta description tag A page's meta description tag gives Google and other search engines a summary of what the page is about. What are the merits of meta description tags? Accurately summarize the page content Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result.

Avoid: Writing a meta description tag that has no relation to the content on the page. Using generic descriptions like "This is a web page" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the document into the meta description tag. Use unique descriptions for each page Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain for example, searches using the site: operator.

Avoid: Using a single meta description tag across all of your site's pages or a large group of pages. Use heading tags to emphasize important text Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.

Imagine you're writing an outline Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Avoid: Placing text in heading tags that wouldn't be helpful in defining the structure of the page. Erratically moving from one heading tag size to another. Use headings sparingly across the page Use heading tags where it makes sense.

Avoid: Excessive use of heading tags on a page. Very long headings. Using heading tags only for styling text and not presenting structure. Add structured data markup Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. You can mark up many business-relevant entities: Products you're selling Business location Videos about your products or business Opening hours Events listings Recipes Your company logo, and many more See a full list of supported content types.

Check your markup using the Rich Results Test Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. Avoid: Using invalid markup. Use Data Highlighter and Markup Helper If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter , which is a tool integrated in Search Console that supports a subset of content types.

Avoid: Changing the source code of your site when you are unsure about implementing markup. Keep track of how your marked up pages are doing The various Rich result reports in Search Console shows you how many pages on your site we've detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days.

Avoid: Adding markup data which is not visible to users. Creating fake reviews or adding irrelevant markups. Manage your appearance in Google Search results Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more.

Organize your site hierarchy Understand how search engines use URLs Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Navigation is important for search engines The navigation of a website is important in helping visitors quickly find the content they want. Plan your navigation based on your homepage All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors.

Using breadcrumb lists A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Create a simple navigational page for users A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site.

Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site. Avoid: Creating complex webs of navigation links, for example, linking every page on your site to every other page.

Going overboard with slicing and dicing your content so that it takes twenty clicks to reach from the homepage. Use text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

Avoid: Having a navigation based entirely on images, or animations. Requiring script or plugin-based event-handling for navigation. Create a navigational page for users, a sitemap for search engines Include a simple navigational page for your entire site or the most important pages, if you have hundreds or thousands for users.

Avoid: Letting your navigational page become out of date with broken links. Creating a navigational page that simply lists pages without organizing them, for example by subject.

Show useful pages Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL.

Avoid: Allowing your pages to be indexed in search engines make sure that your web server is configured to give a HTTP status code or—in the case of JavaScript-based sites—include the noindex tag when non-existent pages are requested.

Blocking pages from being crawled through the robots. Providing only a vague message like "Not found", "", or no page at all. Using a design for your pages that isn't consistent with the rest of your site.

Simple URLs convey content information Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content. Use words in URLs URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site.

Choosing generic page names like page1. Using excessive keywords like baseball-cards-baseball-cards-baseballcards. Create a simple directory structure Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Avoid: Having deep nesting of subdirectories like Using directory names that have no relation to the content in them.

Provide one version of a URL to reach a document To prevent users from linking to one version of a URL and others linking to a different version this could split the reputation of that content between the URLs , focus on using and referring to one URL in the structure and internal linking of your pages.

Avoid: Having pages from subdomains and the root directory access the same content, for example, domain. Optimize your content Make your site interesting and useful Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Know what your readers want and give it to them Think about the words that a user might search for to find a piece of your content.

Write easy-to-read text Users enjoy content that is well written and easy to follow. Avoid: Writing sloppy text with many spelling and grammatical mistakes. Awkward or poorly written content. Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can't read it. Organize your topics clearly It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.

Avoid: Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation. All of these tools are free.

Understand which parts of your website are performing well, measure the success of your social media programs, and create better-targeted ads.

Price: Free for users with less than 5 million page views a month. Google Webmaster Tools show you how Google crawls and indexes your site.

Identify the top search queries that drive traffic to your site, as well as any links to your site. Price: Free. Google Insights for Search lets you compare search volume patterns across specific regions, categories, and time frames for any search term or phrase.

Track search terms, and find potential customers based on their search volume. Google AdWords Keyword Tool is a great way to get keyword ideas and find the best text for your audience.

Identify what words or phrases will drive the most traffic to your site. In the Google Search Console, there are several tools that can benefit your website or online business. This is an important part of getting your webpages ranking for keywords.

Links to Your Website: Another feature available with Google Search Console is to track links to your website, also known as backlinks. With this, you can see your most linked pages, which websites link back to your site the most, and your most common anchor text. High-quality backlinks are immensely important because they help to improve the domain and page authorities of your site, further improving your performance in search engine results.

Fetch, Render, and Submit to Index: When you build a new page, or edit an existing one, it can take search engines a while to index the new content. With Google Search Console, you can perform a fetch, render, and submit-to-index function to speed up this process. This is a relatively easy process and Google Search Console allows for 10 of these every month for each website you have.

Mobile Friendliness Check: Since mobile friendly websites are so important, Google Search Console has a tool you can use to check if your website is mobile friendly. If your website is based off a premade theme, often times they include a free mobile version of the site.

There are free with a limited number of checks and paid versions. Therefore, you can first try your hand or purchase the Professional or Enterprise version. This is one of the search engine optimization SEO and marketing tools used to check texts for errors and keyword congestion, comprehensive analysis, and parsing of web platforms.

This is one of the few programs that is compatible with Windows and is installed directly on a computer or other device. This program is a tool that combines an app for writing and advanced SEO assistant. The INK For All user club includes various digital giants, copywriters , rewriters, and eminent freelancers. This is not a complete list of search engine optimization tools. But it is the above ten programs that have established themselves as the most effective.

Therefore, choose the right one, install, collect the statistics necessary for the analysis and go to the top.

It is a complex methodology requiring in-depth research and an online marketing campaign development! Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Check the SEO metrics of your site. Search Engine Optimization Tools with Plerdy You need to collect and analyze a lot of statistical data to maximize the conversion of any web resource.

Matt W, the president of a small company We use heatmaps and other online analytics collected by Plerdy. It makes analysis straightforward and helps in: conducting a technical SEO audit of the site; analysis of the semantics; searching for errors in all versions of the website; analysis of the SEO health; determining the relevance; tracking SEO changes.

This case study includes the range of tech issues determined with the help of the search engine optimization software: pages with critical SEO errors; texts in which the content could be improved; resources without problems. Semrush Semrush is a large platform that offers over 50 web visibility management products, including tools for content, social media, and market research.

Ahrefs Ahrefs refers to cheap search engine optimization tools. The tool is required for: web-resource optimization; analysis of competitors and their performance; studying the search queries of clients both real and potential ; acquaintance with the content of sites from the top in your industry; tracking ranks. Conductor The Conductor is one of the free search engine optimization tools.